Privacy policy

 

Effective Date: [June 11, 2025]

At Afternoon Social Club (the "Site," "we," or "us"), your privacy matters to us. This Privacy Policy explains how we collect, use, manage and disclose your personal information when you visit or make a purchase from our website, in accordance with Australian and other country privacy laws.

CONTACT US

If you have any questions about this policy, want more info about our privacy practices, or want to make a complaint, please contact us:

Email: hello@afternoonsocialclub.com
 Mail: Afternoon Social Club PTY LTD

WHAT PERSONAL INFORMATION WE COLLECT AND WHY

When you interact with the Site, we collect information to provide you with a smooth and secure shopping experience. The type of personal details that we collect about you will vary depending on the circumstances of collection and the nature of the specific transaction or dealing, but may include your personal details, such as your first name, last name, gender, title and date of birth, payment details, your billing address, shipping address, email address and telephone number.

In order to make sure the Site loads properly and in order to improve your browsing experience, we may collect your device information including, but not only, browser and version, IP address, time zone, what products or pages you visit, web traffic usage, email traffic usage, system event logs, geolocation information and how you use the Site. This may be collected automatically via cookies, log files, pixels, or tags.
We may also:

  1. Collect details of any questions, complaints or concerns raised by you and we may otherwise collect information from the way you do business with us, such as when you use our Site.

  2. Retain information we obtain from third parties, such as information from credit reference agencies, fraud prevention agencies, government bodies, tax authorities or other similar organisations.

  3. Retain other pertinent information about you that you disclose to us when dealing with us.

  4. Collect personal information when recruiting personnel. This includes your name, contact details, qualifications and work history. Generally, we will collect this information directly from you or parties you have nominated such as recruitment agencies or referees. Before offering you a position, we may collect additional details such as your tax file number, your bank details, superannuation information and other information necessary to conduct background checks to determine your suitability for certain positions.

  5. Collect publicly available information or information that third parties disclose to us in accordance with their privacy policies where relevant.

  6. Collect personal and public information for promotional and marketing purposes (such as newsletters and promotions, etc.), including communicating information about our products and services.

  7. Collect, hold, use and disclose personal information for the purpose of communicating news and marketing materials about our services, products or promotions.

Generally, we will not collect sensitive information about you, such as details of your race, political beliefs, religion or health. We will only collect and use sensitive information for these purposes and in accordance with this Privacy Policy and privacy laws.

PROTECTING MINORS

Our Site is not intended for anyone under 16. We will not knowingly collect personal information from children. If you believe we've collected such info, please contact us to request deletion.

For US customers: If you're under 13, you will need parental consent before using our site or making purchases.

HOW WE SHARE YOUR INFORMATION

We share your personal information only to help deliver services, comply with legal requirements in any and all jurisdictions we operate, or to protect our legal rights. For example, we may need to provide your personal information to:

  • Shopify and payment processors to fulfil orders.

  • Shipping providers to deliver your purchases.

  • Respond to legal requests.

  • Advertising partners to show you relevant marketing (with opt-out options, see below).

  • Klaviyo for email & SMS marketing (if you've opted in).

  • Judgeme for reviews and loyalty programs.

ADVERTISING AND ANALYTICS

We use tools like Google Analytics, Facebook Pixel, TikTok Pixel, and Shopify Audiences to better understand how you use the Site and to serve you personalised advertising. We share limited data with these partners under strict privacy rules.

Opt-out options:

CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

If you are a California resident, you have additional privacy rights under the California Consumer Privacy Act (CCPA).

Categories of Personal Information We Collect:

  • Identifiers: Name, email, phone, address, IP address

  • Commercial Information: Purchase history, preferences

  • Internet Activity: Website usage, pages visited

  • Geolocation Data: General location based on IP address

  • Inferences: Preferences and characteristics derived from your activity

Why We Collect It:

  • Process orders and payments

  • Provide customer service

  • Send marketing (with your permission)

  • Improve our website and products

  • Comply with legal obligations

Who We Share It With:

  • Shopify (our e-commerce platform)

  • Payment processors

  • Shipping carriers

  • Marketing partners (Google, Meta, TikTok)

  • Analytics providers

  • Klaviyo (email marketing)

  • Yotpo (reviews)

Your California Rights:

  • Right to Know: What personal info we collect and how we use it

  • Right to Delete: Request deletion of your personal information

  • Right to Opt-Out: Stop the "sale" or sharing of your personal info

  • Right to Non-Discrimination: We won't treat you differently for exercising your rights

Do We "Sell" Your Information?
 Under CCPA's broad definition, sharing data with advertising partners may count as a "sale." You can opt out anytime by emailing hello@afternoonsocialclub.com 

How to Exercise Your Rights:
Email us at hello@afternoonsocialclub.com with your request. We'll verify your identity and respond within 45 days (or let you know if we need more time).

Authorised Agents:
You can designate someone to make requests on your behalf. They'll need written authorisation from you.

GDPR COMPLIANCE 

If you're in the EU/EEA, here are your rights under GDPR:

Lawful Basis for Processing:

  • Contract Performance: Processing orders and providing services

  • Legitimate Interests: Marketing, analytics, and business operations

  • Consent: Newsletter subscriptions and marketing communications

  • Legal Compliance: Tax records and legal obligations

Your Rights:

  • Access: Get a copy of your personal data

  • Rectification: Correct inaccurate information

  • Erasure: Request deletion (with some exceptions)

  • Portability: Receive your data in a portable format

  • Object: Stop certain types of processing

  • Restrict: Limit how we use your data

Data Transfers:
Your information may be processed outside the EU/EEA, including in Australia and the US. We ensure adequate protection through:

  • Standard Contractual Clauses

  • Adequacy decisions

  • Other appropriate safeguards

Complaints:
 Contact us first, but you can also complain to your local data protection authority.

HOW WE USE YOUR PERSONAL INFORMATION

We use your data to:

  • Offer and deliver products and services

  • Process payments and fulfil orders

  • Communicate updates, offers, and news you've opted into

  • Improve and personalise your shopping experience

  • Protect against fraud and comply with legal obligations

  • Show you relevant advertising

  • Analyse website performance and user behaviour

LEGAL BASES FOR PROCESSING (FOR EU/EEA RESIDENTS)

We process personal data based on:

  • Your consent

  • Performance of our contract with you

  • Compliance with legal obligations

  • Legitimate interests balanced against your rights

  • Protecting your vital interests

  • Tasks in the public interest

DATA RETENTION

We keep your personal info as long as necessary to fulfil orders and comply with legal obligations or until you request deletion. Specifically:

  • Order information: 7 years (for tax and accounting purposes)

  • Marketing data: Until you unsubscribe

  • Website analytics: 26 months (Google Analytics default)

  • Customer service records: 2 years

YOUR RIGHTS

If you're in the EU/EEA or California, you have rights to:

  • Access your personal info

  • Correct or update it

  • Request deletion

  • Object to certain processing

  • Data portability

To exercise your rights, contact us at hello@afternoonsocialclub.com.

COOKIES

The Cookie Rundown

We use different types of cookies to make your experience better:

Essential Cookies (Always On)

  • Shopping cart functionality

  • Login sessions

  • Security features

  • Basic site operations

Performance Cookies (You Can Control These)

  • Google Analytics

  • Site performance monitoring

  • Error tracking

Marketing Cookies (You Can Control These)

  • Facebook Pixel

  • Google Ads tracking

  • TikTok Pixel

  • Retargeting campaigns

How to Control Cookies:

  • Browser settings: Most browsers let you block or delete cookies

  • Opt-out links: Use the advertising opt-out links above

  • Contact us: Email hello@afternoonsocialclub.com for help

Note: Blocking essential cookies might break some site features.

For details, visit Shopify's cookie policy.

DO NOT TRACK

We do not currently respond to "Do Not Track" browser signals.

INTERNATIONAL DATA TRANSFERS

Your information may be processed and stored outside Australia, including in the US and Canada. We ensure compliance with applicable data protection laws.

CHANGES TO THIS POLICY

We may update this Privacy Policy occasionally. The latest version will always be posted here with the effective date.

COMPLAINTS

If you're unhappy with how we handle your data, contact us first. You also have the right to lodge a complaint with your local data protection authority.